The internet has created a new way of reaching prospects called Internet Marketing. Of the several ways of reaching clients for business communication and transactions, one of the most effective methods is Email marketing service. Email marketing service is one of the vital tools for doing business in cyberspace as it enriches communication and allows companies to personalize their messages, thereby producing better results than advertisements on TV and radio.
When properly done, email marketing helps convert prospects into customers and turn one-time buyers into loyal customers. Despite the increased popularity of social media and unsolicited spam (which is a bad marketing strategy), email marketing remains the most effective tool for nurturing leads and converting them into repeat customers.
- 94% of internet users use email while only 61% use social media (Source: Hostpapa)
- 75% of adults say that email marketing is their preferred marketing method
- 91% of customers check their email on a daily basis (Source: Litmus)
- People who buy products through email marketing spend 138% more than those who do not receive an email (Source: Convince and Convert)
- The average order value of an email is 3 times higher than social media (Source: McKinsey)
Key Benefits of Email Marketing Service
Build a relationship: Sending emails helps enrich the relationship between a customer and a company. It helps foster trust in a product, and encourages customer loyalty and repeat business.
Target markets: Email marketing service helps businesses reach people who have opted in to receive email communications on specific topics of interest. It helps create personalized and relevant messages.
Higher ROI: Email marketing allows businesses to track their investments and know how to improve. When done by professionals, it has proven to be highly effective.
List ownership: Using social media platforms put a business at risk of being suspended or deleted at any time because of a rule or policy. Email marketing service makes a better alternative as you own your list which no one can take from you.
Cost-effective: Email marketing is an inexpensive way to advertise products to customers which help businesses cut cost. Rather than pay per time for each advert on social media, email marketing allows businesses to reach many customers without huge costs.
Why choose Life Media for your Email marketing services?
While email marketing looks simple, it is not. Building an email list and marketing products that convert can be tough. At Life Media, we understand these issues and more, and continuously come up with creative solutions. We have years of experience in building email lists and sending messages that pique the interest of readers to read, and arouse their desire to buy. We will help enrich your relationship with your customers and win convert prospects to repeat buyers.